Domestic violence and child abuse are two issues in this country that need to be resolved quickly. The rates are substantially going up by the year. The NFL, our country’s most powerful professional sports league, clearly has not handled these two crisis well; it’s been almost embarrassing for the league, but in my opinion, the media coverage of the two cases are getting carried away for all the wrong reasons. In the news business, your job is to do one thing: inform. But I believe the media is more focused on persuading the public into condemning NFL commissioner Roger Goodell. It’s gotten to the point where domestic violence and child abuse are no longer the story line, it is all about what the NFL and its commissioner are doing wrong and what they are doing right. Instead of concentrating the public’s focus on what the commissioner’s next move should be, we should be paying more attention to rising domestic violence and child abuse rates in this country. But as we know, the media controls what we see, what we hear and what we talk about. Crisis communications has never been more essential because of unqualified Internet trollers on social media now having a voice on every topic. I’m not saying that the NFL didn’t have any wrongdoing, and shouldn’t be held accountable, I just believe we need to sway our main focus back on what really matters here.
In my opinion, news is no longer about informing. It is about persuading an audience to talk about a subject that will increase viewership on television and publications. Can someone please explain to me what good are we doing by calling for Roger Goodell’s job. Yes, you may believe his poor handling of the situation is a fireable offense, but why are we spending most of our day discussing this man’s job safety. Two highly known public figures committed crimes(although one crime is debatable), and now the public and media are talking about it. But unfortunately, for all the victims in this country who have experienced these preposterous misconducts, the media has made this matter all about one entity that is one of the more powerful and profitable in our country- the NFL and its commissioner.
What should big name companies do when it comes to crisis communication?
When you’re a man or woman of authority, you will always be under a microscope. It’s almost inevitable that you will be hated. Take these figures for example: former NBA commissioner David Stern, NHL commissioner Gary Bettman, MLB commissioner Bud Selig and even our President of the United States, Barack Obama. They are all public figures of authority, and they all share a below 50 percent approval rating. Give it some time, new NBA commissioner Adam Silver will be in this category as well. CEOs and commissioners of big entities must be better prepared when it comes to crisis management. Social media has given a voice to everyone, and with the media now being more aggressive than ever, authoritative figures are on the hot seat as soon as they are hired for the job.
Roger Goodell flopped at his recent press conference because he simply did not address the issue. He seemed to hide from it. Big questions still need to be answered about the NFL’s crisis management and on the punishment of its players. I’ve made it obvious that I am against everyone blaming the NFL for its latest scandals, but the league has to simply find a way to be better prepared. Due to the NFL’s popularity, media and publics are almost forced to blame the management. With power comes more responsibility and blame, the mismanagement has resulted in a public relations nightmare for one of the biggest companies in the country. I’m confident it will recover from this, but it must learn from these two cases. Like I said earelier, the media(and some publics) are totally missing the point in this matter, but since this is how its going, you might as well go with the flow and be better prepared for the next crisis.
Am I missing the point here? Feel free to comment!